for Promomed

Update: 14.01.2024

Last week: 52 week 2024 (23.12.2024 - 29.12.2024)

Last full month: November 2024

BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO
WoW 7 983 -11.5% 12.4% -1.4 15 457 482 -11.6% 8.7% -1.1 -1.8%
MoM 44 632 -3.6% 13.3% -0.2 78 965 673 0.5% 8.9% 0.2 -2.0%
YTD 421 445 23.6% 12.3% 3.2 839 087 279 27.7% 9.3% 1.6 -8.2%
MAT 421 445 23.6% 12.3% 3.2 839 087 279 27.7% 9.3% 1.6 -8.2%
BRAINMAX
WoW 2 245 -3.1% 100.0% 0 7 471 863 -6.3% 100.0% 0 -3.1%
MoM 11 703 2.1% 100.0% 0 38 888 035 -0.2% 100.0% 0 2.1%
YTD 82 666 77.2% 100.0% 0 286 721 041 78.1% 100.0% 0 77.2%
MAT 82 666 77.2% 100.0% 0 286 721 041 78.1% 100.0% 0 77.2%
GOLDLINE PLUS
WoW 14 116 5.9% 47.3% 0.8 45 210 908 9.2% 38.7% 1.2 4.1%
MoM 62 745 -4.1% 47.4% 1.3 195 756 051 -3.4% 38.7% 0.9 -6.7%
YTD 829 100 -4.6% 45.4% 0.5 2 602 788 887 -3.3% 37.2% -2.5 -5.7%
MAT 829 100 -4.6% 45.4% 0.5 2 602 788 887 -3.3% 37.2% -2.5 -5.7%
MIGRENIUM
WoW 9 058 7.6% 0.4% 0 3 162 500 7.8% 0.5% 0 8.0%
MoM 41 128 0.4% 0.4% 0 14 076 174 0.9% 0.6% 0.1 -9.7%
YTD 567 845 -11.5% 0.5% -0.1 181 651 511 48.1% 0.6% 0.2 3.9%
MAT 567 845 -11.5% 0.5% -0.1 181 651 511 48.1% 0.6% 0.2 3.9%
MODELAX-N
WoW 26 664 2.8% 18.2% 0.3 13 729 710 4.0% 12.7% 0.2 1.3%
MoM 119 981 0.2% 20.6% 0.4 59 442 550 4.1% 13.8% 0.6 -2.0%
YTD 1 463 558 25.3% 21.7% 3.1 659 265 085 72.2% 14.2% 3.8 7.5%
MAT 1 463 558 25.3% 21.7% 3.1 659 265 085 72.2% 14.2% 3.8 7.5%
REDUXIN
WoW 9 222 1.5% 30.9% -0.8 50 680 511 3.6% 43.4% -0.9 4.1%
MoM 41 852 -9.0% 31.6% -0.8 222 036 149 -6.5% 43.9% -0.4 -6.7%
YTD 595 477 -6.6% 32.6% -0.3 3 163 410 580 10.1% 45.2% 2.8 -5.7%
MAT 595 477 -6.6% 32.6% -0.3 3 163 410 580 10.1% 45.2% 2.8 -5.7%
REDUXIN FORTE
WoW 2 717 -1.3% 9.1% -0.5 12 351 585 0.8% 10.6% -0.5 4.1%
MoM 12 608 -9.7% 9.5% -0.3 53 587 719 -9.2% 10.6% -0.4 -6.7%
YTD 167 356 0.8% 9.2% 0.6 721 703 149 10.4% 10.3% 0.7 -5.7%
MAT 167 356 0.8% 9.2% 0.6 721 703 149 10.4% 10.3% 0.7 -5.7%
SALVISAR
WoW 13 549 2.7% 1.8% 0 6 148 456 2.9% 1.7% 0 3.2%
MoM 65 206 11.6% 2.0% 0.3 28 985 629 13.4% 1.8% 0.3 -7.2%
YTD 571 780 14.7% 1.5% 0.2 240 940 639 47.1% 1.3% 0.3 -4.0%
MAT 571 780 14.7% 1.5% 0.2 240 940 639 47.1% 1.3% 0.3 -4.0%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 421 445 23.6% 12.3% 3.2 839 087 279 27.7% 9.3% 1.6 -8.2%
BRAINMAX 82 666 77.2% 100.0% 0 286 721 041 78.1% 100.0% 0 77.2%
GOLDLINE PLUS 829 100 -4.6% 45.4% 0.5 2 602 788 887 -3.3% 37.2% -2.5 -5.7%
MIGRENIUM 567 845 -11.5% 0.5% -0.1 181 651 511 48.1% 0.6% 0.2 3.9%
MODELAX-N 1 463 558 25.3% 21.7% 3.1 659 265 085 72.2% 14.2% 3.8 7.5%
REDUXIN CAPS 595 477 -6.6% 32.6% -0.3 3 163 410 580 10.1% 45.2% 2.8 -5.7%
REDUXIN FORTE 167 356 0.8% 9.2% 0.6 721 703 149 10.4% 10.3% 0.7 -5.7%
SALVISAR 571 780 14.7% 1.5% 0.2 240 940 639 47.1% 1.3% 0.3 -4.0%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 421 445 23.6% 12.3% 3.2 839 087 279 27.7% 9.3% 1.6 -8.2%
BRAINMAX 82 666 77.2% 100.0% 0 286 721 041 78.1% 100.0% 0 77.2%
GOLDLINE PLUS 829 100 -4.6% 45.4% 0.5 2 602 788 887 -3.3% 37.2% -2.5 -5.7%
MIGRENIUM 567 845 -11.5% 0.5% -0.1 181 651 511 48.1% 0.6% 0.2 3.9%
MODELAX-N 1 463 558 25.3% 21.7% 3.1 659 265 085 72.2% 14.2% 3.8 7.5%
REDUXIN CAPS 595 477 -6.6% 32.6% -0.3 3 163 410 580 10.1% 45.2% 2.8 -5.7%
REDUXIN FORTE 167 356 0.8% 9.2% 0.6 721 703 149 10.4% 10.3% 0.7 -5.7%
SALVISAR 571 780 14.7% 1.5% 0.2 240 940 639 47.1% 1.3% 0.3 -4.0%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 7 983 -11.5% 12.4% -1.4 15 457 482 -11.6% 8.7% -1.1 -1.8%
BRAINMAX 2 245 -3.1% 100.0% 0 7 471 863 -6.3% 100.0% 0 -3.1%
GOLDLINE PLUS 14 116 5.9% 47.3% 0.8 45 210 908 9.2% 38.7% 1.2 4.1%
MIGRENIUM 9 058 7.6% 0.4% 0 3 162 500 7.8% 0.5% 0 8.0%
MODELAX-N 26 664 2.8% 18.2% 0.3 13 729 710 4.0% 12.7% 0.2 1.3%
REDUXIN CAPS 9 222 1.5% 30.9% -0.8 50 680 511 3.6% 43.4% -0.9 4.1%
REDUXIN FORTE 2 717 -1.3% 9.1% -0.5 12 351 585 0.8% 10.6% -0.5 4.1%
SALVISAR 13 549 2.7% 1.8% 0 6 148 456 2.9% 1.7% 0 3.2%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 44 632 -3.6% 13.3% -0.2 78 965 673 0.5% 8.9% 0.2 -2.0%
BRAINMAX 11 703 2.1% 100.0% 0 38 888 035 -0.2% 100.0% 0 2.1%
GOLDLINE PLUS 62 745 -4.1% 47.4% 1.3 195 756 051 -3.4% 38.7% 0.9 -6.7%
MIGRENIUM 41 128 0.4% 0.4% 0 14 076 174 0.9% 0.6% 0.1 -9.7%
MODELAX-N 119 981 0.2% 20.6% 0.4 59 442 550 4.1% 13.8% 0.6 -2.0%
REDUXIN CAPS 41 852 -9.0% 31.6% -0.8 222 036 149 -6.5% 43.9% -0.4 -6.7%
REDUXIN FORTE 12 608 -9.7% 9.5% -0.3 53 587 719 -9.2% 10.6% -0.4 -6.7%
SALVISAR 65 206 11.6% 2.0% 0.3 28 985 629 13.4% 1.8% 0.3 -7.2%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

MODELAX-N

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

AMBENE BIO

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

MIGRENIUM

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

SALVISAR

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REDUXIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REDUXIN FORTE

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

GOLDLINE PLUS

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

BRAINMAX

BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

*****

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs